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ITW Logo

The old logo:
Vitruvian Man

The Vitruvian Man illustrates the harmony and beauty of the human body, along with its perfect proportions.

For us, the Vitruvian Man represents Leonardo da Vinci, a man that, strong only of his genius, has brought progress to mankind, notwithstanding scarcity of resources and against the prejudice and the thoughts of his time. He was able to create and innvate. With a remarkable innovative spirit, he has been able to study and invent technologies even unthinkable up to that time. This is the "Innovative Technologies" in our brand name.

The globe in the background of the Vitruvian Man extends the meaning to the whole world, thus the name of our company includes "Worldwide", as ITW's reach is indeed worldwide.
In our logo, the Vitruvian Man with the globe in the background represents the beauty and harmony of mankind, his being in the world to try to improve it, to make progress with respect both for man and environment: it is therefore the synthesis of our mission.

Disclaimer:
In some parts of the world, the nakedness of Vitruvian Man could be offensive to religious beliefs or personal thoughts.
It is not our intention to create any offense to any visitor to this website and / or our customers; therefore, please consider Vitruvian Man for what it is: a work of art.

 
The new logo:
ITW new logo The new logo symbolizes the growth of ITW and its willingness to grow in a substainable and ethic manner. The new logo opens up like a swollen sail to help ITW sailing into new worlds. The rainbow as a part of the logo, highlights our respect for the environment and our efforts to create environmental-friendly technologies.


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